Text original - Anglès - Put another way, early modern communication...

Put another way, early modern communication research often presented
the de facto voicelessness of ordinary people—voicelessness in
all fields other than selection of commodities, that is—as though it was
communication itself. Terms like "Pepsi Generation," "Heartbeat of
America," and "I Love What You Do for Me" (to cite modern examples)
have always been more than simple advertising slogans.